top of page

NEURELIS | VALTOCO: BE PREPARED 

THE INSIGHT

Up to 40% of patients with epilepsy taking antiseizure medications can experience breakthrough seizures, sometimes recurring multiple times within 24 hours. These are known as seizure clusters. Up to 75% of people living with epilepsy worry about having an uncontrolled seizure at any time. Seizures can have a profound impact on a patient’s sense of independence, resulting in a fear of leaving the house or failure to report seizures for fear of losing their independence. Treating early after seizure onset is critical.

THE CHALLENGE

The longer a seizure is left untreated, the more difficult it may be to treat. In a study, VALTOCO terminated seizure clusters fastest in patients who used it within the first several minutes of seizure onset.
Despite the benefits of having a seizure rescue medication readily available, HCPs were still hesitant to prescribe
 it. The lower cost and familiar administration of oral benzodiazepines or diazepam rectal gel led HCPs to continue prescribing these traditional options vs newer, more convenient rescue medications.

THE GOAL

We wanted to show HCPs the disruptive power of every seizure cluster and that just when a seizure seems well-controlled, a seizure cluster can strike at any time. We also wanted to make HCPs feel empowered and confident when prescribing VALTOCO—that they were doing the right thing for their patients.

THE CAMPAIGN

We developed a campaign that drove a sense of urgency by visually capturing the unpredictability and destruction that seizure clusters impose on patients—neurologically, physically, and emotionally.

AltAngleGirlSwing2.jpg

"This is clever and graphically creative. Like seizures, a storm may be on the horizon, and you need to be prepared. This depicts urgency and an impending doom.”

– Pediatric Epileptologist, North Carolina

Detail-Aid.jpg
ResponsiveSite.jpg

3x

increase in banner
engagement rate

2x

increase in
time on site

20%

increase in
social engagement

THE EXPERIENCE

The campaign formally debuted at the American Epilepsy Society (AES) annual meeting. We put HCPs in a David vs
Goliath scenario, directly in the path of a 20-foot-wide by 13-foot-high seizure storm armed only with VALTOCO, and invited them to “step up and stop the storm.” Having HCPs personally interact with the campaign helped them better understand how the right rescue medication could help prepare their patients for a seizure cluster and minimize its destructive power.

Storm.GIF
WomanTakingPhoto.jpg
ManLookingUp.jpg

THE RESULTS

#1

prescribed nasal rescue treatment

VALTOCO is the

Use of diazepam rectal gel has decreased

SIGNIFICANTLY

increase in booth leads in 2023

195%

VALTOCO is

PREFERRED

in patients aged 6 to 11 years and has increased in patients aged 12+

Resolution Gif.gif
bottom of page